Everyday automotive focus
Reviews and ideas around popular cars and practical upgrades.
Automotive reviews & commerce
autoUp
An earlier automotive project combining reviews of everyday cars with practical upgrades and commerce.
Behind the project
The story behind autoUp
I started autoUp in 2022 as a shop and YouTube project. The idea focused on popular everyday cars and useful upgrades, rather than covering only the most aspirational or expensive vehicles.
autoUp belongs in Earlier Work. The public channel is retained as a reference for that chapter of my work, while my active attention has moved to other projects. It connects my experience in video publishing with my work on online shops.
Where practical content met commerce
Video & shopping concept
An earlier attempt to connect automotive publishing with relevant products.
Channel archive
The public YouTube channel is the current reference linked from this portfolio.
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Official profiles & public resources.
Go directly to the project’s website, public channels and available resources.
Directories, reviews & industry listings.
Project-specific listings on external platforms. Customer reviews, directory descriptions and platform estimates remain the responsibility of their respective authors; no ratings are reproduced here.
Another perspective
Explore the business portfolio.
For the company-side view of this project, explore Felix Hesse Media.
Business profile ↗Continue exploring
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